Tag: advertsing

Written by Diane Benjamin - editor

How much did TV commercials cost?

By:  Diane Benjamin Remember the 15 second commercial run on television for the Bloomington Public Library? I received the cost by FOIA: The FOIA response claims two television commercials were produced. I only received one in response to my FOIA request. NOTE:  All of the commercials that have run have not been billed. . . […]

Written by Diane Benjamin - editor

Fly on the wall: Advertising screw-ups!?!

So, a local business that constantly runs radio ads must be running out of material.  Their latest is the story of their screw-up that caused the buyer an extra trip back to their store.  But all is good – they fixed everything the same day! Shouldn’t getting it right the first time be a better […]