By: Diane Benjamin
Proving yet again that essential items slip through the cracks at City Hall, Pepsi did not renew the naming rights contract for the Ice Center. Either nobody is looking for a replacement or nobody wants to buy the sponsorship.
The naming rights expired the same time the Coliseum naming rights expired: March 31, 2016.
This means the ice rink is bringing in $50,000 less a year while giving free advertising to Pepsi.
The Ice Center is normally close to breaking even for operations. They don’t make enough to actually pay for the building, losing $50,000 a year is yet another hole to close in the budget.
Funny, did you know this?
(It was a secret)
I filed a FOIA request for the current naming rights contract, I haven’t received it yet. Last night I asked David Sage if he knew, he provided me with this info after asking the head of Parks and Rec.
Is Pepsi’s name still on the building? How many YEARS of free advertising do they get?
The 4/30/17 Financial Statements still referred to it as Pepsi Ice Center even though Pepsi hadn’t paid in over a year.. The profit or loss is not stated however, it looks like it’s lumped under Business Type activities.